In 1995 during a supplier sponsored trip to Japan, three major regional retailers began informal discussions of the benefits of partnering their businesses in a strategic alliance to help one another survive the public strategy recently put forth by the Sears group (Sears, NTW, Western Auto and Tire America): To dominate the replacement tire industry as the self-proclaimed "category killer."

Today, TAG has fifteen full members. Seven of those members represent groups themselves. When all business owners in those various groups are considered, TAG now has nearly 500 independent tire retailers that participate in its programs. Those 500 independent businesses operate almost 1,600 retail tire and automotive locations in all fifty states, throughout Canada and parts of Mexico as well.

From an initial strategic alliance with one major tire manufacturer, TAG has continued to build its porfolio with exclusive programs from a variety of tire manufacturers, parts providers, equipment suppliers and service suppliers, which are critical to the success of today's tire retailer.

TAG continues to add members and locations to the group. Potential new members are considered based on a number of  factors, including; retail dominance, geography diversity and willingness to commit to the TAG concept. 

TAG  continues to improve and enhance its offerings to its membership by upgrading existing programs and searching for new opportunities in all areas of the retail tire and automotive service industry.